Yoga & Wellness
Copywriter
Build your brand with expert copywriting
As a travel industry expert, your number one priority is simple— provide unparalleled experiences to compel travelers to remember you. That doesn’t mean it’s necessarily effortless to stand out. More and more travelers are actively seeking out sustainable tourism.
I’m Jen Ibarra, and I’ve been in your shoes.
That’s why I partner with eco-minded travel brands to own their trailblazing story with ethical sales copy. I empower my clients with the confidence of sure-footed storytelling in the adventurous world of sustainable travel.
Sustainability takes a lot of work and upkeep. Especially for the travel industry. And that’s where I got your back.
Let my superpower supercharge yours
I know you’re already working hard to fill seats, book rooms, hit sales targets year round. All while bringing your guests, your clients, your loyal subscribers consistent, high quality experiences.
But, the sustainable traveler kinda needs a lot. Like facts.
They’re on the lookout for stuff like…
Emissions data summaries
Certifications for responsibly sourced throw pillows
Locally sourced organic pineapples
Tours that honor local heritage
Biodegradable sandals
Sugar-cane based straws
Turtle-saving brochures
…and the list goes on.
There is a ton of jargon, a ton of acronyms— and it seems to change almost daily. What the heck does it all mean? If you’re lost, imagine how your audience feels.
Sustainability “stuff” doesn’t have to be overwhelming.
In fact, what if you could turn sustainability strategy into your superpower?
Hey there, I’m Jen.
I’m Jen Ibarra, but my maiden name is Hernandez. In my culture, Hernandez translates in English to “bold voyager” which is only natural to a copywriter who is passionate about the intersection of travel and sustainability.
After adventuring through the boutique hotel industry and battle-crawling through the Silicon Valley’s sustainability & ESG world, I founded Bold Voyage Agency to make real impact for companies exactly like yours.
In the travel industry, the sustainability struggle is real. But your biggest challenge is not that your business isn’t becoming more sustainable— the true problem is effectively owning and sharing your hard-earned, unique story with your ideal customer in a way that wins you more business.
Cue Jen’s entrance music. I enter stage left.
Working together, you and I will build stronger bridges between you and your audience in your crystal clear brand voice. We’ll drive more customers, clients and guests to your business and secure your authority in sustainable travel.
I’m ready to put the wind in your sails and inspire your audience into action.
How I’ll boost your sustainable travel prowess:
SEO Optimized Travel Blogs
Make it a breeze for the sustainable traveler to find you. Build trust and powerhouse authority on Google.
Creative Conversion Copy
Winning sales strategy landing pages to convince your audience to book you— winter, spring, summer or fall.
Email & Newsletter Copy
Stay top of mind for their next vacation. Authentically connect with your travelers and keep on top of trends.
Snazzy Website Copy
Let’s WOW your travelers with value at the first impression and draw your audience in.
…And so much more
Why Bold Voyage Agency?
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Hotels
It’s no secret—ecotourism hotels are trending. Which is fabulous because actually establishing sustainable practices across your operations takes a lot. Seriously, major snaps to you!
But whether you’re a boutique hotel or part of a larger portfolio, it’s on your property to be a leader.
I can help your organization hit RevPAR targets and stand apart from the competition as an authority in the sustainability world.
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Brands
Bags packed, loaded up and ready to go— did your brand make into your loyal customer’s suitcase?
With high competition, to keep your unique edge, it’s always worth considering— does your story still resonate with your customers?
I’ll help you level up your ESG & sustainability story with what your audience is on the hunt for. Let’s get your brand tucked away in the suitcase— every time.
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Tours & Activities
Your staple local offerings and idyllic experiences are prime for the seasonal rush. But what about the shoulder seasons?
With year round creativity - could you attract even more sustainability-curious customers over your competitors?
I can help you strategize & capture your ecotourism story and showcase your signature business model to captivate the audience your business is missing out on.
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Travel Agents
You work hard— your new and returning clients love your services. Wouldn’t a little time back be a huge relief?
Imagine how many more travelers you’d reach if you took them one step beyond saving emissions on air fare?
I’ll help boost you beyond generic travel data to express your sustainability creativity, book more regulars and their families —putting you on the forefront of sustainable travel for the incoming generation of travelers.
“Jen is amazing to work and collaborate with… She is organized, intelligent, and helpful. Jen’s hard work, exceptional communication and consistency still inspires me.”
Katie Tollick, Dream Inn
“She is one of those rare individuals who will go to incredible lengths to uncover opportunities and do what's right for the client…She brings incredible passion, knowledge, expertise, and an insatiable curiosity into everything she does.”
Account Executive, SupplyShift
Services & Pricing
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Ready to bundle a sustainable travel package for the season? Turn more of those day dreamers into bookings with the right strategy. Peppered with your voice, your story, your value — fill your shoulder seasons with a compelling offer that wins. Starting at $650 USD + per page.
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Time to clear away the cob webs on your website? Brighten up your message and capture the heart of your business. Stand out with your unique value and accomplishments right from the get go. Starting at $300 USD+ per page.
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What better way to impress the sustainable traveler? With more helpful resources of course! Bring your audience along with giveaway resources & travel guides that make things easy. Plus build a solid, targeted email list for next season. Win wins all around. Starting at $300 USD + per ebook/item.
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Blogs help travelers find you, plain and simple. Not to mention, you’ll build authority and rank better on Google. Share your perspective on sustainable travel through time and watch your ranking grow. Starting at $250 USD + per blog/article.
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Cut through the noise with purpose driven, eye-catching email copy. Or snazz up your newsletter with relevant topics that draws everyone in. Starting at $100 USD + per email.
Yes, bundle prices are available.
Book a consult and let’s jot down your needs.
Captivate your audience
Let’s Win Together
Let me know how I can best assist you and I’ll contact you within 24 hours.
Don’t see a service listed you’re interested in?
Send me a message and let’s start a conversation. We can discuss your needs, your current challenges and define a clear pathway forward.
Trust me, no question is too small— I’d love to connect with you.